Beer festivals are an excellent way to market a new product and let people know about your business. However, it takes time and considerable effort to plan such an event. With craft beer and real ale festivals becoming more and more popular, making your event stand out can be quite a daunting task.
But don’t worry, we have your back! Here are great tips to help you organise a successful event.
Create a New Angle
As you may have already noticed, beer festivals aren’t new. They have been around for a while; therefore, you will need a different and fresh angle to market your festival. Being unique could even mean holding the event at an unusual venue.
Understand Your Audience
Real ale is entirely subjective, so such a festival could mean totally different things to different people. Understand other people’s expectations for such an event so that you can offer them what they want. Beer festivals are supposed to be fun and entertaining; make sure your event has the right amenities to make it exciting for those attending.
Have a Unique Selling Point
After you have defined your audience, the next step is coming up with something that will attract them to the event. For instance, if you are targeting millennials, it will be a great idea having Instagram and Snapchat worthy games. Understand your target attendees behaviour to better comprehend their needs and expectations in terms of entertainment.
Pick the Best Brewers
Beer is your main reason for having such a festival. As you pick the brewers, strike a balance between existing producers and up and coming ones. The secret is ensuring at least there are new products for people to try out; otherwise, you might end up with the same old event as others.
Ensure all the team members who would make such an event fruitful are involved during the planning process.