The mandate of campaign groups and associations fighting for real ale is to ensure that the drink does not go out of fashion, or be dismissed by people who do not understand its real value. Real ale is loved by many people, and that is why there are individuals and pub owners who have formed groups to promote and campaign for it. Some of the ways they do it are as follows.
Buying and Drinking Ale
To show that they fully support the beer production, members of these groups are avid ale drinkers who rarely move to other beverages. They want people to know that they appreciate the drink and will choose it over others. They also enjoy literature that discusses real ale and find creative ways to improve the content if they can.
Lobbying the Government
These associations and campaign groups always lobby the government when it comes to legislation about the production and distribution of real ale. They raise the alarm when there is a law that is being introduced that may interfere with the creation of real ale. They also question high rates being imposed on pubs that are stocking real ale, or any other policy that could lead to a reduction of beer being produced.
One of the things that these associations and groups do is to plan fundraising events to raise money that is used towards ensuring that real ale is available in the market. It can be in the form of a fundraiser to support a research institution that is looking at the production of real ale, or it can be a direct donation to farmers to boost their yield of grains used to produce the beer. These groups sometimes partner with different organisations to plan for more significant fundraising that has a greater impact.